Product Builder

Once a new opportunity is identified and validated, the product is ready to be built. Whether the product extends your existing product portfolio, optimizes your core business, or creates a new separate entity, our in-house designers and developers can bring the product concept to life.

Sketch style: Two lego blocks next to each other.

Product Builder service in a Nutshell


Want to build and launch a new product or service? Has your team already developed  a product concept, and is looking for an efficient, modern implementation?


We assemble a team that ensures the launch of the new product or service on time and within budget. We take an interative approach, apply sustainable practices, and optimize each product’s impact.


  • A functional and efficient product ready for first use
  • Deployment of the product on sustainable infrastructure
  • A clearly defined go-to-market strategy
  • A detailed plan for further product/venture development
Sketch style: Our innovation process focussing on the third part, a lean startup with the three main aspects: Measure -> Learn -> Build

Product Builder service in Detail

Phase 1:

Setup of the project team and MVP kickoff

  • Definition of objectives and key success metrics, including sustainability goals
  • Creation of a design concept
  • Setting up state-of-the-art development & IT environments
Phase 2:

Agile development following the lean startup approach

  • Execution of development sprints (build)
  • Test with potential customers  and against sustainability benchmarks (measure)
  • Iterative improvements based on insights (learn)
Phase 3:

Development and execution of a sales and marketing plan

  • Test of different value propositions
  • Setup and prioritization of customer acquisition channels
  • Execution plan to drive user acquisition

Examples of delivered Product Builder

Viessmann Logo


How we developed a machine learning algorithm for faster and better tender processing

Read our Case Study
Logo: SPA


How we improved lead generation with a dynamic e-commerce platform for the Star Pump Alliance

Read our Case Study

Discover other services

Sketch Style: Four circles, named Feasability, Desirability, Viability and Sustainability, overlapping each other so that in the center they have one common overlapping area.

Idea validation

In depth idea validation by investigating their relevance to potential customers, business potential, and feasibility.

View Idea Validation
Sketch style: An arrow connects a geometric shape of a route containing the words "Problem Discovery" and a circle containing the words "Product concept"

Research sprint

Combining your internal data with
our market and startup research we develop opportunities for further top-line growth.

View Research Sprint

Ready to discuss your ideas? Let’s talk!

Idea validation is a crucial part of innovation. It assesses the potential of new products based on facts rather than on gut feelings.

Simon Müller
Managing Director

wattx managing director Simon Müller