In order to stay competitive and successful in today’s environment, most organisations cannot rely on ‘business-as-usual’ anymore. Nowadays, everyone is speaking of the need for ‘sustainable innovation’ or even ‘sustainable digital innovation’. But what is sustainable innovation really? Where does it originate from? What does it mean to take sustainability into consideration for innovation processes?

In this whitepaper, we want to explain how user research can be a powerful tool for building products that really meet your customers’ needs.

This whitepaper explains how a go-to-market strategy could look like for you and how it can become successful. We will go through and define each part of the strategy in detail and give practical examples to help you win new users and paying customers.

Management's main job is to identify good ideas, validate them quickly, and eventually turn them into viable businesses. Learn more about a step-by-step approach to successfully build ventures.

In order to ensure that traditional businesses stay competitive and successful in the long run, it is imperative to understand the different aspects and options for corporate innovation. Learn more about corporate innovation.