How the German Mittelstand can pioneer a new game
Hybrid ecosystems arise as digital technology infiltrates the physical world — a golden opportunity for Germany’s backbone.
How the German Mittelstand can pioneer a new game
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Future trends in the AR-based consumer goods industry
For AR to be fully adopted into the mainstream, it will require a breakthrough application, like on-site navigating in unfamiliar surroundings, e.g. big commercial centers or large train stations. At the end of the day, the business case will decide.
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