Business Development

We brainstorm new business ideas, analyze the market, and merge Mittelstand, startup, and tech perspectives to help you seize growth opportunities.

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Digital Strategy Development

Our Digital Strategy Development service helps German Mittelstand companies create a clear, practical approach to leveraging technology for growth.

We focus on understanding your specific challenges and goals, and then design a strategy that integrates the right tools and processes to improve efficiency and competitiveness. Working closely with your team, we ensure that the strategy is both actionable and aligned with your business needs, setting you up for long-term success.

Steps & Outcomes

01. Discovery & Analysis
We evaluate your current digital capabilities, market position, and growth potential.

02. Strategic Alignment
We align business objectives with digital innovations to ensure seamless integration.

03. Roadmap Creation
We develop a detailed strategy plan, outlining technology adoption and process optimization.

04. Implementation support
We assist in rolling out the digital strategy, ensuring proper adoption and training.

Outcome

A clear, actionable digital strategy that improves your business performance, strengthens your market position and prepares your organisation for long-term success in the digital economy.

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Market Research

Our Market Research service helps businesses gain a deep understanding of their target market, customers, and competitors. We gather relevant data and insights to clarify market trends and customer needs, helping you make confident, data-backed decisions.

Whether you're entering a new market or refining your strategy, our research gives you a clear path to capitalize on opportunities and mitigate risks.

Steps & Outcomes

01. Initial Consultation
We work with your team to identify key areas of focus and research objectives.

02. Data collection
We gather relevant market data through surveys, industry reports, and competitor analysis.

03. Analysis
Our experts analyze the data to uncover patterns, trends, and opportunities.

04. Reporting
We present clear, actionable insights that inform your business strategies.

Outcome

You’ll receive a detailed report with strategic recommendations, helping you make data-driven decisions to capitalize on market trends and improve your competitive position.

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Ideation & Validation

Our Ideation & Validation service helps organisations generate creative solutions and test them for real-world potential.

Through structured brainstorming, feasibility checks and viability assessments, we refine ideas to ensure they solve key problems and meet market needs. We also involve users early on to validate desirability, reducing the risk of costly missteps during development.

Steps & Outcomes

01. Ideation workshop
Generate and refine ideas through structured sessions.

02. Feasibility assessment
Assess the technical and operational practicality of ideas.

03. Viability check
Evaluate the long-term financial and strategic viability of the concept.

04. User interviews
Validate the desirability and usability of the idea with real customers.

Outcome

A well-rounded, validated concept that balances innovation with feasibility and viability, ready for development with reduced risk and increased confidence.

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Business Case & Model

We provide a structured approach to evaluating new opportunities. We assess the financial, operational, and strategic aspects of your idea, ensuring it aligns with market demands and company goals.

By developing a sustainable business model and creating a solid case for investment, we give you the tools to secure stakeholder buy-in and make data-driven decisions.

Steps & Outcomes

01. Opportunity Analysis
Evaluate market potential and strategic fit.

02. Financial Modeling
Create detailed forecasts and cost-benefit analyses.

03. Risk Assessment
Identify and mitigate potential risks.

04. Stakeholder Presentation
Develop materials to communicate the case effectively.

Outcome

A fully developed business case and model that provides clarity on profitability, scalability, and strategic alignment, ready to support investment or development decisions.

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Go-to-market Strategy & Execution

We help businesses bring products or services to market with precision and impact. We develop a tailored strategy that identifies target audiences, the best channels, and positioning tactics.

From initial planning to launch execution, we ensure that your product reaches the right people in the right way, optimizing your market entry for maximum growth and profitability.

Steps & Outcomes

01. Market & Audience Analysis:
Identify key market segments and customer needs.

02. Positioning strategy
Define product messaging and differentiation.

03. Channel selection
Choose optimal marketing and distribution channels.

04. Launch execution
Coordinate all aspects of the product launch to ensure success.

Outcome

A go-to-market strategy that positions your product effectively, reaches your target audience, and ensures a successful and impactful market entry.

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Ready to discuss your ideas? Let’s talk!

Successful venture building requires trust in creative forward thinking, the combination of business, tech and design skills, and at the same time rigorous processes and decisions.
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