Idea Validation

Challenge and validate your ideas through detailed desirability, feasibility, viability, and sustainability assessments. Test them with users to ensure you can make an informed decision about further development.

Sketch style: An eye

Idea Validation service in a Nutshell


Has your team developed an idea that you want to explore further? Want to assess the potential of an idea before investing in its development?


  • Promising ideas are validated in depth by investigating their market relevance, technical feasibility, and business potential.
  • We also analyse potential solutions’ sustainability from an environmental, economic, and social perspective.


  • A fully validated product concept
  • A report that summarises all aspects of the potential business
  • An overview of relevant sustainability action items
  • A decision deck for internal stakeholders
Sketch style: Our innovation process focussing on the middle part, from a divergent to convergent solution definition to a product concept that got validated in terms of Feasibility, Viability, Sustainability and Desirability

Idea Validation service in Detail

Phase 1:

Does the market need the product?

  • Conduction of qualitative and quantitative user research
  • Definition of a value proposition
  • Analysis of market trends and competitive landscape
Phase 2:

Can the product be built?

  • Development of a product concept
  • Scoping and definition of the technical architecture
  • Development of a product roadmap
Phase 3:

Can the business be profitable?

  • Calculation of a business case
  • Creation of an internal pitch deck
  • Overview of the project plan and necessary investment
Phase 4:

Is the plan sustainable?

  • Mapping out the intersection of SDGs and the business model
  • Challenging the product to avoid greenwashing
  • Outline of the product impact and preparation of sustainable product development

Examples of delivered Idea Validations

Logo: PostModern


We created a concrete product concept for improving the user experience of package recipients.

Parcel Butler
Logo: Siegwerk


We researched the flexible printing market to create a roadmap of potential open problems in the process.

Digital process optimisation in the printing industry

Discover other services

Sketch style: An arrow connects a geometric shape of a route containing the words "Problem Discovery" and a circle containing the words "Product concept"

Research Sprint

Combining your internal data with our market and startup research we develop opportunities for further top-line growth.

View Research Sprint
3 Arrows are surrounding the words "Lean Startup" in a circle and connecting the words "Measure -> Learn -> Build ->"

Product Builder

We bring the product to life. With a cross-functional team we develop and launch the new product and continuously implement user feedback.

View Product Builder

Möchten Sie Ihre Ideen mit uns validieren?
Schreiben Sie uns!

Idea validation is a crucial part of innovation. It assesses the potential of new products based on facts rather than on gut feelings.

Maximilian Tscharnke
Head of VD

Ventuer Development Manager Maximilian Tscharnke