Research Sprint

Together we brainstorm new business ideas and analyze the market. Combining Mittelstand, startup, and tech perspectives we enable you to capitalize on new trends and opportunities for growth.

Research Sprint in a nutshell

Situation

Want to diversify your product portolio? Do you already have a general direction? Or do you want to translate big challenges like sustainability into opportunities for growth?

Offering

Together we analyse the market, current trends, and your impact areas. Combining your internal data we develop opportunities for further top-line growth.

Outcome

A research report covering market and tech trends and a set of high-level ideas (incl. problems and solutions description, climate scoring) ranked by priority.

Sketch style: Our innovation process focussing on the first part, from divergent to convergent problem discovery, synthesis and decision resulting in a high-level product concept

Research Sprint in detail

Discovery

Analysis of context, market and users

Understanding the strategic context
Review and of existing ideas
A defined go-to-market strategy

Definiton

Narrow analysis of the opportunity areas

Qualitative and quantitative user research
Converting problems into opportunity areas
Ideation and scoping of solutions

Synthesis

Summary of the research workshop

Assessment of identified business opportunities
Prioritization based on impact, confidence and effort
Preparing a validation plan

Examples of research workshops

check out our portfolio

Discover other services

Idea
Validation

We thoroughly assess the idea's relevance to the customers, its business potential, feasibility, and long-term sustainability.

Product
Builder

Our in-house designers and developers can bring your product or venture concept to life.

Sustainability
Sprint

wattx Sustainability Sprint can help you identify sustainability gaps and work out a plan to fix them.

Circular Economy
Workshop

You want to learn new methods that can help you collaborate on finding new circular opportunities?

Interested in exploring new opportunities? Let’s talk!

Idea validation is a crucial part of innovation. It assesses the potential of new products based on facts rather than on gut feelings.

Simon Müller
Managing Director @ wattx